John liaises with the Associate Dean (research) and Associate Dean (Enterprise) in the School, as well as their equivalents in other Schools, to create and maintain a joined-up approach to impact, as well as contributing to the day to day work of Impact@SBE. He also reports to the university on the School’s impact activities, and is a member of RIDe, which is the university’s impact committee.

Fiona takes the lead in scoping and managing the strategy and operations of Impact@SBE. Her remit and expertise cover all areas of the unit’s activity, including consultancy, applied research, effective public relations, use of social and other media, and development of new contacts. Fiona conspicuously practices what she preaches, for example in her development of a retail status analysis system, which provides practical indicators of retail performance in respect to both digital and physical attributes of town centres. Her work is for use by government and commercial agencies.

Tzameret's background is the economic impact of innovation, in particular knowledge flow, business incubator and public–private collaboration to foster innovation. She has researched and advised upon innovation policy and practice. She conducted R&D impact studies for the NSW (Australia) government's Chief Scientist and she was also an innovation government policy researcher in the Samuel Neaman Institute for Advanced Studies in Science and Technology, Technion University. Tzameret also has experience as a pre-sale manager in technology companies, and as an R&D Technical Engineer.

Stanimira is an organisational and developmental psychologist by background and her experience is a combination between academia and practice. She has worked in public, 3rd sectors and private business organisations, including setting up and running a university careers centre, conducting a careers transition programme for ex‑military personnel, (co)developing and managing a number of research and applied projects focused upon personal and organisational development (including a cross-cultural programme on the ageing workforce). Stanimira has extensive experience of working with people from a variety of ethnic, cultural and professional backgrounds.